Of Humour and Subtle Messages

I watched 3 movies in the last fortnight – 'Hattrick', 'Mozhi' and 'Just Married'.
3 different story lines, different styles of packaging the stories.
The differences ended there. The 3 films, intended to entertain the audience (which I think, they did very successfully!). All the 3 films used humour as the main ingredient to keep the audience riveted to their seats during the 2 and half hours. But what struck me as most impressive was the way the 3 directors had woven a subtle but powerful message through each of their stories, through the use of humour, laced with poignant revelations about life.
This leads me to think that Indian cinema is indeed reaching maturity levels unheard of till recently. This also got me wondering – So, you do not need melodrama to convey a message! To get a message across to people, all that needs to be done is create something they identify with, keep the treatment of the story light, subtly slip in the message in between. People will see a ‘take –home’ value in the message you intend to convey.